ForgetUnot.com is a site that aims to fill all your gift-giving needs. The site offers a multitude of unique gifts, cards and e-cards as well as providing a great gift reminder service. The name ForgetUnot came from the company’s goal to serve the gift-giver by never letting them forget to buy a gift again.

This logo is playful and classy. The company wanted to reflect the quality and class that they strive for in their product line while not coming off too exclusive. They also wanted to make gift-giving feel fun and relaxing, as opposed to the frenzy and stress that comes when you forget to get that gift. The logo is made playful by the “jumping” letters and the use of the large “U”. The classic but trendy font kept this logo from looking too playful and kiddish.

ForgetUNot
Logo
Adobe Illustrator
2005